Express Fashion is a brand owned by the Limited Corp (White Barn Candles, Victoria’s Secret, Bath & Bodyworks, Aura Science, the Limited, but not Limited Too). It has moderate pricing (very similar to the GAP), and the quality is moderate if not a little worse (like GAP). The styling differs from Limited, in that they cater to a younger crowd (17-27 or so), and their clothing will show more skin. If the shopper has hips and other more defined curves, and prefers showing less skin, might I suggest Limited.
The Express too participate in “vanity sizing” (sizes are larger than what is marked) so if you’re like me, short and small….have fun with that. But if you find the sizes in Express too large, do not shop at the Limited.

Hope this helps