Usually retailers place impules items near the register, because as you stand in line to check out you lookat what surrounds you such as candy or some good gossip magazines. Even if you’ve avoided the center of the store, which has the most junk and more expensive items they have this last shot while you are standing in line to hook you with one last impulsive buy. Believe it or not there has been a lot of research into how our minds work while shopping and whether in a grocery store or retail clothing it’s all psychological.